When you write search description in Blogger or you can say meta descriptions, you create brief summaries that show up in search engine results.
These descriptions help readers decide if they want to click and read your blog post.
In this article, we’ll explain how to write search description in Blogger and why they are important.
Why Search Descriptions Matter?
Search descriptions are key to attracting visitors to your blog. They give a snapshot of what your blog post is about.
A good search description can improve your blog’s visibility and increase the number of clicks your posts get.
By writing effective search descriptions, you help search engines understand your content better.
How to Enable Search Descriptions in Blogger?
Before you start writing search descriptions, you need to enable this feature in Blogger:
- Go to your Blogger dashboard.
- Click on the “Settings” tab.
- Under “Search preferences,” find the “Meta tags” section.
- Enable the “Meta Description” option and enter a brief description of your blog.
Steps to Write Search Description in Blogger
1. Keep It Short and Clear
When you write search description in Blogger, use minimum 100 characters. But professional bloggers recommend 130-150 characters search description is the best.
This ensures that your description is fully visible in search results. A clear and concise description quickly informs readers about your post.
Also Check: How to Hide Blogger Profile on Google Search? (Easy Steps)
2. Use Relevant Keywords
Include the main targeted keyword in your description. This helps search engines match your post with relevant search queries.
Also, consider using related keywords for ranking on multiple search queries.
3. Make It Engaging
Write search description in Blogger that capture the reader’s interest.
Use simple language and action words to tell them what they will gain from your post.
For example, “Learn how to write search descriptions in Blogger to boost your blog’s traffic.”
4. Be Accurate
Ensure your search description reflects the content of your blog post properly.
Misleading descriptions can lead to a high bounce rate because readers will leave if they don’t find what they expected.
Honest descriptions build trust with your audience.
Adding Search Descriptions to Individual Posts
For each blog post, you can add a unique search description:
- In the Blogger post editor, find the “Search description” option on the right-hand side.
- Click on it and enter your description.
- Save or publish your post.
Best Practices for Writing Search Descriptions in Blogger
To improve the effectiveness of your search descriptions, follow these best practices:
Use Active Voice
Writing in an active voice makes your description more engaging and easier to read.
For instance, “Discover how to write search descriptions in Blogger” is more engaging than “Search descriptions in Blogger are explained.”
Avoid Keyword Stuffing
While it’s important to include keywords, don’t overdo it.
Keyword stuffing can make your description difficult to read and can be penalized by search engines.
Use one or two main keywords naturally within the text.
Test and Improve
Regularly review the performance of your search descriptions.
If they are not generating the desired click-through rates, you can consider revising them.
Testing different descriptions can help you find what works best for your audience.
Conclusion
To write search description in Blogger effectively, you need to focus on being clear, concise, and engaging.
Use relevant keywords naturally and make sure your descriptions accurately reflect the content of your posts.
By following the steps and practices mentioned in the article, you can improve your blog’s visibility and attract more readers.
Regularly updating your search descriptions ensures they continue to perform well, helping your blog grow.
